Friday, September 14, 2007

Shoe-A-Palooza Is Missing The Palooza

The Saks Fifth Avenue flagship store in New York recently made the news by announcing that their entire 8th floor would be turned into a giant, mega shoe department. Shoes, shoes and nothing but shoes! The department was so large, they said, that it needed its own zip code. Yes, Saks shoe department has its own zip code.


Now, I can't begin to tell you how excited this made me. Yes, though I'm slightly embarrassed to admit it, I fall into that stereotype of the shoe-crazed female, and yes, I have a closet overflowing with them (and clothes, too, but that's a whole other addiction.) So when I heard about the zip code sized shoe palace--I swear, I almost wept with happiness. And it was at Saks, no less, right across the street from my office! I could walk over there at around 12:30, roll around in the shoes to my little heart's content and not even be late for rehearsal.

Well, last week I went over there to do just that. And, jeez, what a disappointment! Yes, there were shoes, but not exactly in the orgasmic numbers a whole separate zip code seems to imply. And contrary to all the reports, it wasn't even the whole floor! Half the place was taken up by housewares. Seriously, if you advertise a shoe extravaganza, it really better be an extravaganza.


What a dud.

2 Comments:

Anonymous said...

If the zip code is really 10022-SHOE, then you might want to consider that they have their own PO Box, not their own zip code, and have perhaps been disingenuous for promotional purposes.

My office zip code is still 10022. I don't work at Saks.

September 14, 2007 11:35 AM  
Andrea Kail said...

Oh, I know the whole thing was about promotion, but this shoe department doesn't even rate a PO Box. 30 Rock, I believe, has its own zip code, not 10022, though we fall into it on all the zip code maps. Of course that zip is for the whole building which takes up an entire city block.

Now, if only Saks had an entire city block for a shoe department...ahhh, shoes...

September 15, 2007 7:15 AM  

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